In this student project the initial assignment was to develop a full branding system for a company specializing in live event streaming, with a strong emphasis on innovation and leveraging the potential of VR technology
In this student project the initial assignment was to develop a full branding system for a company specializing in live event streaming, with a strong emphasis on innovation and leveraging the potential of VR technology
In this case study, I explore the branding and digital experience design of Sunroot a visionary solar energy brand that connects the power of the sun with personal empowerment. The project includes the creation of a visual identity, a data-driven dashboard interface, product packaging, and a landing page. Inspired by the relationship between technology and nature, and informed by both historical energy systems and the symbolism of the Solar Plexus Chakra, the design seeks to balance technical clarity with a spiritual, human-centered approach.
This is more than a solar solution, it’s a lifestyle shift powered by light.