This project aimed to create a campaign promoting the benefits of remote work for both employers and employees. The goal was to position remote work as a positive and desirable alternative to traditional office-based work, while also emphasizing its environmental and economic advantages.
Tools i used:
THE LOGO IS COMPOSED OF THE FOLLOWING ELEMENTS
The logo for “Home Work” is a house icon. This simple shape instantly connects work with a sense of comfort and familiarity. The bright yellow and orange color gradient evokes optimism and warmth, symbolizing the potential of remote work. This visual emphasizes the campaign’s message: a productive and positive work experience can exist outside the traditional office.
COLOR PALETTE
Yellow signifies optimism and creativity, while orange adds warmth and energy. Together, they create a welcoming and approachable feel, ideal for a campaign promoting a positive work environment.