PROJECT OVERVIEW
The goal is to encourage families in Israel to visit Yarkon Park and enjoy its many attractions, clean water, and quality time together.
Tools i used:
THE LOGO IS COMPOSED OF THE FOLLOWING ELEMENTS
The logo features a minimalistic illustration of a hot air balloon floating over a lush green forest. The balloon is filled with a variety of colors, representing the many different experiences that families can enjoy at the park. The forest is rendered in a simple, clean style, which reflects the park’s natural beauty. The logo is accompanied by the text “The Green Yarkon,” which is set in a friendly, approachable font.
COLOR PALETTE
The color palette for the campaign is based on the natural colors of the park, including green, blue, and white. The blue represents the river and the sky, the green represents the trees and grass, and the white represents the purity of the water.
