Case Study: Bringing Judaica Gifts – A Modern Touch
Judaica gifts, a beloved Judaica store in Rishon LeZion, had a website that no longer reflected their vibrant collection or the evolving online shopping landscape.
Tools i used:
THE PROBLEM
Outdated: Slow loading times and a dated design made it an uninviting shopping experience. Unclear Navigation: Confusing menus and product categories discouraged visitors from exploring the full range of Judaica items. Accessibility Issues: Small fonts and low contrast made browsing difficult for older adults, a key demographic for Judaica products. Limited Sales Potential: The website was not optimized for online conversions, resulting in low order volume.
THE SOLUTION
We partnered with Judaica gifts to design a modern, user-friendly website that celebrates the beauty and significance of Judaica while meeting the needs of their diverse customer base.
HERE'S WHAT I DID
My journey for Judaica gifts began with a focus on empathy. I talked with the owner and staff to gain a deep understanding of their website’s shortcomings and their vision for an improved online presence. This initial research laid the groundwork for the entire project.
MARKET LANDSCAPE
My journey for Judaica gifts began with a focus on empathy. I talked with the owner and staff to gain a deep understanding of their website’s shortcomings and their vision for an improved online presence. This initial research laid the groundwork for the entire project.
Next, I delved into audience research. Through direct observation of the online store and online reviews, I identified the core audience, and build persona
BUILDING EMPATHY
Personas were then developed based on the research, detailing the needs, goals, and frustrations of both existing customers and potential new audiences. A customer journey map further enhanced this understanding, allowing me to visualize the entire online shopping experience from the customer’s perspective.
CUSTOMER JOURNEY MAP
EMPATHY
DEFINE
With a clear understanding of Judaica gifts needs and target audience, I moved on to strategic planning. A SWOT analysis identified the company’s strengths (loyal clientele, strong brand reputation), weaknesses (outdated website), opportunities (evolving online Judaica market), and threats (competition).
PRIORITIZING FEATURES
Having defined the goals, I created a comprehensive feature list. To prioritize these features, I utilized an impact-effort matrix, focusing on those delivering the biggest impact with the least development expense.
IMPACT-EFFORT MATRIX
VISUALIZING THE SOLUTION
Armed with research and a clear strategic direction, I started the sketching phase. This initial exploration of visual concepts laid the foundation for the website’s user interface and overall design.