Case Study: Bringing Judaica Gifts – A Modern Touch

Judaica gifts, a beloved Judaica store in Rishon LeZion, had a website that no longer reflected their vibrant collection or the evolving online shopping landscape.

Tools i used:

THE PROBLEM

Outdated: Slow loading times and a dated design made it an uninviting shopping experience.
Unclear Navigation: Confusing menus and product categories discouraged visitors from exploring the full range of Judaica items.
Accessibility Issues: Small fonts and low contrast made browsing difficult for older adults, a key demographic for Judaica products.
Limited Sales Potential: The website was not optimized for online conversions, resulting in low order volume.

THE SOLUTION

We partnered with Judaica gifts to design a modern, user-friendly website that celebrates the beauty and significance of Judaica while meeting the needs of their diverse customer base.

HERE'S WHAT I DID

My journey for Judaica gifts began with a focus on empathy.
I talked with the owner and staff to gain a deep understanding of their website’s shortcomings and their vision for an improved online presence.
This initial research laid the groundwork for the entire project.

MARKET LANDSCAPE

My journey for Judaica gifts began with a focus on empathy.
I talked with the owner and staff to gain a deep understanding of their website’s shortcomings and their vision for an improved online presence.
This initial research laid the groundwork for the entire project.

Next, I delved into audience research.
Through direct observation of the online store and online reviews, I identified the core audience, and build persona

BUILDING EMPATHY

Personas were then developed based on the research, detailing the needs, goals, and frustrations of both existing customers and potential new audiences. A customer journey map further enhanced this understanding, allowing me to visualize the entire online shopping experience from the customer’s perspective.

CUSTOMER JOURNEY MAP

EMPATHY

DEFINE

With a clear understanding of Judaica gifts needs and target audience, I moved on to strategic planning. A SWOT analysis identified the company’s strengths (loyal clientele, strong brand reputation), weaknesses (outdated website), opportunities (evolving online Judaica market), and threats (competition).

PRIORITIZING FEATURES

Having defined the goals, I created a comprehensive feature list.
To prioritize these features, I utilized an impact-effort matrix, focusing on those delivering the biggest impact with the least development expense.

IMPACT-EFFORT MATRIX

VISUALIZING THE SOLUTION

Armed with research and a clear strategic direction, I started the sketching phase. This initial exploration of visual concepts laid the foundation for the website’s user interface and overall design.

SKETCH

LOW FIDELITY WIREFRAME

COLORS

UI DESIGN

UI MOBILE DESIGN

MOCKUP

THANKS FOR READING;)

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